Benefits for Participating Breweries
Breweries whose sake is selected as a Top Sake by top chefs and sommeliers at Japan Life will receive the following benefits:
- Collaboration Events with Restaurants: Joint dinners and tasting events featuring sake and food pairings.
- Gault & Millau-Related Benefits:
・VIP invitation to the Gala Dinner
・Inclusion in the Gault & Millau Luxembourg 2026 Guide
・Sake presentation at the Award Show
・Promotional video showcasing award-winning breweries - Tasting Event: Selected breweries will have booths for sake tastings before the Award Show.
- Sales Promotion Campaign: Special promotions for award-winning sake in specialty stores and restaurants across Luxembourg.
For more details, please visit the Japan Life page.
Our Vision
Luxembourg Sake Challenge 2025
Our Philosophy
The Luxembourg Sake Challenge is dedicated to introducing sake to the world and creating new opportunities in the European market. With a vision of “connecting sake and the local community,” the event carefully selects sake that aligns with regional tastes and cultures, strengthening its presence in the European market.
Since its launch in 2022, the event has highlighted sake’s unique appeal to local audiences and demonstrated its market potential. The 2025 edition will build on this success, serving as a bridge between local and international markets. By bringing together sake experts from around the world, the event aims to shape the future of sake in Europe.
As a gateway to Europe, Luxembourg is a hub where cultures and cuisines intersect. The Luxembourg Sake Challenge provides an ideal platform for selecting and presenting sake tailored to the diverse European market. By aligning sake choices with regional preferences and trends, breweries can expand their consumer base and strengthen their market presence.
The Luxembourg Sake Challenge is committed to educating the next generation of hospitality professionals. In collaboration with local hotel schools and educational institutions, we offer SSA Sake Sommelier Certification Courses to students in the hotel, restaurant, and café industries. These courses provide young professionals with essential knowledge of sake, its service, and cultural significance, ensuring its continued growth and appreciation in Europe.
The Luxembourg Sake Challenge stands apart from traditional sake competitions. Free from sponsor influence, it provides a purely merit-based evaluation platform, ensuring all breweries have an equal opportunity to showcase their sake. With expert judges and sake sommeliers from various countries, the event offers a unique opportunity to explore the essence of sake and shape the future of the market.
