Benefits for Participating Breweries

Breweries whose sake is selected as a Top Sake by top chefs and Certified Sake Sommelier® at Japan Life will receive the following benefits:

 

Collaboration Events with Restaurants

Joint dinners and tasting events featuring sake and food pairings.

Joint dinners and tasting events featuring sake and food pairings.

VIP invitation to the Gala Dinner; Inclusion in the Gault & Millau Luxembourg 2026 Guide; Sake presentation at the Award Show; Promotional video showcasing award-winning breweries

Tasting Event

Selected breweries will have booths for sake tastings before the Award Show.

Sales Promotion Campaign

Special promotions for award-winning sake in specialty stores and restaurants across Luxembourg.

For more details, please visit the Japan Life page.

Our Vision

The Luxembourg Sake Challenge aims to connect Japanese sake with Luxembourg’s gastronomy, culture, and international community.
Through collaborations with chefs, Certified Sake Sommelier®, restaurants, media, and cultural events, the challenge creates new opportunities for sake to be discovered in Luxembourg.
As Luxembourg and Japan approach the 100th anniversary of diplomatic relations in 2027, the Luxembourg Sake Challenge continues to strengthen cultural and gastronomic exchange through sake.

How to apply

Find out more​

Japan Life

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